Wednesday, October 5, 2016

Calling It What It Is: Cultural Appropriation Problems

Photo/Graphic Design Cred: QREV Production
"Love your wild hair look", "It's messy but it looks so cute on you", "You need to tame those tresses"... Reactions to my hair in it's natural state. The comments did not bother me much until the other day scrolling through my timeline I see a video titled, Beautiful Texture. The video is showing a tutorial of how to get the natural hair look for people with straight hair, specifically, white people.

I sat and watched as a white stylist dampen, spray, and wind the model's hair tightly around pins, added more spray, pressed each pin down with a flat iron, and set to dry. The end result was what was described as a "Zig Zag Twist". My side eye intensified as I thought to myself, that's a braid out. You know, when black women braid or twist their hair and pick it out. No chemical manipulations needed.

This lead to me thinking more about cultural appropriation. How many instances in my life I've witnessed or have been subject to white society creating a negative perception of black culture until they adopt it as their own and present is as something trendy. Something they supposedly thought up all on their own (see my It's Not A French Braid post). From our full lips, curvy figure, hairstyles, music and fashion, they all have been re-presented in some way to appease white society.

Some of you may say, "well black society appropriates white culture as well. Take relaxers and straight weaves for example". My answer to that is for generations, it has been beaten into black people (literally in some cases), that their natural beauty, their culture, their sense of identity is not accepted and in order to be viewed as somewhat acceptable, they must conform to the ways of their oppressors. This reality is so deeply rooted that it still affects us as a whole today.

Now we are in a time where slowly our eyes are being opened to the beauty of our culture. Black women are relaxing less and allowing their hair to grow in it's natural state. We are tapping into our roots and exploring head wraps. We are taking over social media with hashtags like #BlackGirlMagic #BlackGirlsRock #MyBlackIsBeautiful. We are researching our history and learning to love ourselves. It seems the more pride we attain and convey, the more our culture is appropriated.

To be clear, I have no issue with white society admiring and participating in black culture. Something so beautiful should be shared. My issue is when our culture is taken and disguised with a white stamp of approval. Just give us our recognition and call it what it is. No reinvention is needed.

Kind Regards